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Brand image and sustainability go hand in hand bring out the best in each other.
As shown in the picture, the plastic trash strewn on the beach visualizes the impact of plastic pollution on the environment.In the face of this global challenge, high-end hotels brands are taking sustainable action.
Luxury hotels aggressively transform: multiple industry reports show high-end hotels taking the lead.A survey found about 40% of luxury hotels have removed single-use plastic water bottles from their guest rooms and dining venues.Six Senses Laamu avoids the use of approximately 260,000 plastic bottles per year alone by providing reusable glass bottles of fresh water in guest rooms.Such examples reflect the importance that high-end hotel groups place on replacing plastic bottles.
The global hospitality industry generates about 150 million tons of single-use plastics annually,but the global recycling rate is extremely low(only baout 10%),and about 32% of plastic packaging ends up in the ocean.The use of recyclable glass bottles and on-site water purification.Utilizing glass bottles instead of disposable bottled water also reduces carbon emissions.Swedish company NRODAQ reports that the need for around 25.2 million single-use plastic bottles was eliminated through on-site filtration of water supply in 2020 alone, which means saving tons of plastic production and carbon emissions from the associated transportation and disposal processes. This shows that the use of reusable glass bottles and water treatment systems can effectively reduce resource consumption and greenhouse gas emissions.
Francis Lee, General Manager of Shangri-La’s Yanuca Island Resort, has said, “We don’t want to use plastic bottles anymore, we want to use glass bottles and have our own water source,” precisely reflecting the hotel’s new initiative to use eco-friendly packaging as a way to enhance the guest experience. In addition, the Hilton Group, a globally recognized hotel brand, has also made reducing single-use plastics a sustainability priority.For example, the Hilton Sofia “eliminated single-use plastics, replacing them with reusable glass bottles and installing water refill stations in every corridor”; and the Hilton Orchard in Singapore was the first hotel to introduce an in-house water treatment and glass bottling system that produces 500 high-quality bottles per hour for a completely plastic-free guestroom experience. Plastic-free guestroom experience.Research shows that 63% of guests consider hotels that use branded customized glass bottles to be “more upscale”, showing that environmental initiatives go hand in hand with enhancing a hotel’s brand image.
Exclusive customized design: luxury experience and brand exclusivity at the same time
For this project, TINGS created exclusive glass bottle products for each of the two high-end hotels.The bottle is made of high-transparency glass and the cap is made of fine aluminum, and the name of the hotel is engraved
on the cap, which is a perfect combination of texture and art, enhancing brand exclusivity and recognition.The Tings design team understands the brand ethos of high-end hotels, and each uniquely designed bottle becomes an extension of the hotel’s image.According to industry research, customized glass bottles for hotels are not only environmentally friendly, but also spread brand value. The personalized design allows each guest to feel an elegant experience that matches the brand’s philosophy, just as custom labels can “enhance a hotel’s brand image and add a sense of elegance and uniqueness to the guest experience”.
Energy-saving and Efficient Production: Practicing the Green Manufacturing Philosophy
In the production process, Tings adheres to the concept of green manufacturing. tings’ self-developed glass bottle filling production line adopts innovative technology to achieve about 20% improvement in energy use efficiency, significantly reducing energy consumption and carbon footprint in the production process.The highly efficient energy saving system is not only in line with the environmental direction, but also guarantees the sustainability of the project in the supply chain, which provides strong support for the green goals of the partner hotels.
Model of high-end cooperation:Demonstrating Craftsmanship Strength and Service Capability
Through the in-depth cooperation with two international brands, Tings has fully demonstrated its ability to cooperate and craftsmanship in the high-end hotel industry.The Tings team communicates closely with hotels and is deeply involved in the entire process, from product design to production and delivery, to ensure quality and efficiency.The customized glass bottle project not only deepens Tings’ strategic partnership with Shangri-La and Hilton, but also injects a new dimension of sustainability for both brands.In the future, Tings will continue to provide one-stop environmental protection customization service for more high-end hotels with its professional technology and craftsmanship, and help the high-end hotel industry realize the vision of green development.
